I’m Jay Farmer, The Golf Counselor—a golf coach, Certified Social Worker, and author of The Golf Mindset Playbook. I help golfers understand their swing, work through frustration, and build a golf game they can trust.
Good coaching starts with listening. I ask questions, learn what’s happening in your game, and help you focus on what matters most. Using The Golf Counselor Method—Plan It. See It. Feel It. Do It.—we’ll build a clear practice plan, with ongoing feedback to help you keep improving.
My golf background includes working as an assistant professional at Whistling Straits, coaching with the University of Wisconsin–La Crosse golf team, and ten seasons of individual golf instruction. As a Certified Social Worker, I also bring a focus on the mindset behind performance—helping golfers manage frustration, build confidence, stay focused, and trust their preparation when the pressure is on.